The Race Media Awards 2026: A Night to Remember! 🏆
In a thrilling display of excellence, the fifth annual Race Media Awards ceremony took center stage, celebrating the very best in communications, marketing, and public relations within the global motorsport industry. Sponsored by Arctic Wolf, the event brought together an elite gathering of teams, agencies, and creative minds at the breathtaking 194 Piccadilly in London.
But here's where it gets controversial...
This year's awards showcased an incredible 60% of submissions from first-time entrants, including the newly arrived Formula 1 team, Cadillac. Such a surge in creative output across the industry is a testament to the evolving landscape of motorsport.
Before the much-anticipated trophy presentations, The Race Media hosted a captivating business insights panel. Ilina Cashiola, SVP of Corporate Marketing at cybersecurity leader Arctic Wolf, and Guy Martin, Global Marketing Director of BWT Alpine Formula One Team, shared insights into their successful working partnership, commercial triumphs, and sporting aspirations for the upcoming 2026 season.
Sports broadcaster Jo Ankier guided guests through an afternoon of recognition, celebrating innovation, creativity, and impact across diverse categories. The event highlighted the incredible work that shapes how motorsport enthusiasts worldwide experience the thrill of the sport.
And this is the part most people miss...
The winners of the 2026 Race Media Awards included:
- Audi AG for their captivating launch of the R26 Concept livery reveal
- Circuit of the Americas (COTA) for Race Promoter of the Year
- Silverstone's LandoStand for Best Live Experience
- The unforgettable Oscar Mayer Wienie 500
- Driven By Us for their inspiring campaign, Accelerating Inclusion Into The Industry Through STEM
- Rising Star Brandon Burgess for his ambitious journey to attend every 2025 F1 race for £20k
Additionally, the judges recognized the exceptional submissions of previous winners Gresini Racing, Grupo76, and Atlassian Williams F1 Team, awarding them Highly Commended.
Full List of Winners and Categories:
- Race Promoter of the Year: Circuit of The Americas (COTA)
- Rising Star: Brandon Burgess // Full Time Formula
- Best Documentary: Hill // Sylver Entertainment & Independent Entertainment
- International Agency of the Year: Right Formula
- Most Inspiring Campaign: Accelerating Inclusion Into The Industry Through STEM // Driven By Us CIC
- Best Live Experience: Silverstone’s LandoStand – 2025 Formula 1 British Grand Prix // Silverstone
- Boutique Agency of the Year: MPA Creative
- Brand of the Year: The Racing Line
- Best Social Media Activation: AudiOne – Audi R26 Concept livery reveal // AUDI AG
- Creative Content of the Year: Oscar Mayer Wienie 500 // Indianapolis Motor Speedway
Arctic Wolf: A Global Leader in Security Operations
Arctic Wolf® is a renowned global leader in security operations, pioneering the first cloud-native security operations platform to combat cyber risk. Their innovative Aurora Platform, built on open XDR architecture, operates at an impressive scale, harnessing the power of artificial intelligence and world-class security experts for 24/7 monitoring, detection, response, and risk management. Arctic Wolf truly makes security work!
The Race Media: A Motorsport Media Powerhouse
THE RACE MEDIA is a powerhouse in the world of motorsport media, producing top-tier video, podcast, social, UGC, and editorial content. With activation channels spanning F1, MotoGP, Formula E, IndyCar, and Endurance motorsport, they offer brands unparalleled access to passionate fans. Beyond motorsport, THE RACE MEDIA's WTF TALENT agency connects brands to millions of fans by managing the best emerging and established content creators in motorsport, lifestyle, and sports.
To learn more about The Race Media Awards and the incredible work celebrated, visit theracemediaawards.com.
